Relational Table Relational Tables - 1733 Words

Relational Tables: The relation between numbers of tables in a database is called Relational tables. By using relational tables we can perform join operations on database tables and get optimized results which are required. Relational tables solve the joining of table’s problem by verifying the combination of primary and foreign key in the tables being joined. I used these relational tables in assignments like working with chinook database, where the queries are written for optimizing various results by joining tables. Joining of tables in SQL Databases we generally use these concepts. Data Retrieval form database by comparing different tables these concept is very helpful. These concept goes down where the joining is applied on very large†¦show more content†¦Using of Index values where the size of database increases for storing these values separately and separate handling should be there for these values when alter to a data occurs. Altering of data may be update, delete or change of the complete structure of table. Covering Index: A Covering Index contains possibly more, the columns you need for your query to perform faster. A covering index is that which contains all the data needed for a query and original table is never needed to be consulted. Covering index solve the problem of more tables in database and query search delays. These is achieved by creating a covering index, where tables are combined into one with common in between both and the new column is also given as index value. These concept I used when performing assignments of TODO. Good for reducing the size of Database that is optimization by reduction. Also bad thing is creation of another table for maintaining these index values. Foreign Key: Foreign key is a constraint that is used to enforce exists relationship between tables. These Foreign key is enforced on a table while creation itself where it simplify that it is creating an connection between two tables as its importing the data properties. Foreign key constraint has an exception if the table in which the key is primarily defined is NULL then the table corresponding to it should have entry. We used these concept in very

Biology of Cancer Study Guide - 1184 Words

Cancer Biology Section 1 Study questions What is lifetime risk of getting cancer for men and women in US? Male-1:2 Female-1:3 Which cancer are men mostly likely to get in the US? Women? Male-Prostate Female-Breast Which cancers are the most deadly and least deadly (US)? Most deadly- Lung Least deadly- non-melanoma skin cancer Name the cell-types that define carcinomas, sarcomas, lymphomas, and leukemia’s. Which type is most common? Carcinomas- glands, organs and tissues, arise from epithelial cell lining external and internal body surfaces; most common cancer Sarcomas- connective tissues (fat, bone, muscle) Lymphomas- lymph nodes Leukemias- bloodstream. Describe and identify normal tissues, tissues undergoing†¦show more content†¦those who inherit hereditary nonpolyposis colon cancer (HNPCC) have higher likelihood of developing cancer Other types of DNA Damage Some chemicals can induce the loss of bases Some chemicals can induce the modification of bases: Note: Conversion of C to U will result in a C:G to A:T mutation after replication UV radiation induced pyrimidine (Mostly T) dimer formation. Explain the difference between the two classes of carcinogens: promoters and mutagens, and how they sometimes work together to increase the risk of cancer development. What is a complete carcinogen? How is the Ames test used? Carcinogens: SubstancesShow MoreRelatedNegative Effects Of Thalidomide1475 Words   |  6 PagesPR, 3 (15 %) SD and 12 (60 %) PD was noted. Although there were some responses observed, the authors suggested that despite some responses observed with this therapy, rosiglitazone did not result in clinically significant response [36]. In another study including more patients, increases in radioiodine uptake after[6 weeks of pretreatment with up to 8 mg of rosiglitazone were observed in 26 % of the patients. However, post-therapy decreases in TG levels were only noted in 17 % of cases [37]. But itRead MoreEssay On Engineering E. Coli Cells1019 Words   |  5 PagesObjective: This study aims to use synthetic biology methods to engineer E. coli cells to target, invade, and deliver therapeutic agents to breast cancer tumor growths. Non-pathogentic E. coli strains will be engineered to express an artificial plasmid which allows for eukaryotic cell invasion. Bacterial cells will be further programmed with an AND logic gate allowing for specificity for breast cancer cell invasion. Finally, E. coli cells will express a dual plasmid system to control population growthRead MoreThe Assessment Of Nuclear Atypia, Mitotic Count And Lymphocyte Infiltration777 Words   |  4 Pagespathologists. This significant inter- and intra-observer discordance can have a negative impact on clinical care, as these factors can be used to guide clinical decisions today (e.g., use of chemotherapy in high-grade breast cancer) and may have an even larger impact on clinical decisio ns in the future (e.g., assessment of tumor infiltrating lymphocytes to guide the use of immunotherapies). Thus, the accurate pathological diagnosis represents a critical decision-point in clinical medicine, and there wouldRead MoreThe Four Main Determinants Of Health1702 Words   |  7 Pagesperson, so it is very important for healthcare workers, especially nurses, to know the causes, affects, responses, and symptoms that occur in unhealthy and healthy lifestyles. This paper will outline and discuss the four main determinants of health; biology and genetics, individual behavior, physical environment, and social circumstances, and how healthcare providers such as nurses can use this knowledge to promote health. By having a better understanding of healthy lifestyles, and the factors that contributeRead MoreGenetic Research : Genetic Researcher1253 Words   |  6 Pages Introduction: My topic for the paper is study on Genetic Researchers. A genetic researcher or a genetic scientist analyzes hereditary characteristics to develop new pharmaceutical and agricultural products. They also work in clinical settings, as counselors for genetic diseases or physicians administering genetic treatments. A genetic researcher also alters genes in order to improve the biological capabilities of humans, plants and animals. In this field, the main goal is to help people lead qualityRead MoreCONCLUSIONS AND FUTURE DIRECTIONS This thesis includes studies focusing on four of the ten600 Words   |  3 PagesCONCLUSIONS AND FUTURE DIRECTIONS This thesis includes studies focusing on four of the ten recently discovered human polyomaviruses: MCPyV, KIPyV, WUPyV, and TSPyV, with respect to determination of their molecular and serological epidemiology, transmition route, and latency site and in finding any association between these novel viruses and diseases. Despite understanding many clinical and biological aspects, future studies may aim at addressing additional issues. Clearly, the development of cellRead MoreEssay about Breast Cancer836 Words   |  4 PagesBreast cancer is one of the most widespread cancers among women worldwide. In the US, it is the most common, and the leading cause of cancer related deaths among women between 45 – 64 years of age (Clegg et al., 2002; Ward et al., 2008). Early detection and improved treatment procedures have resulted in gradual decline in the number of deaths caused by the disease since 1990. Nevertheless, in 2009, the estimated death toll for the disease was 40,170 (American Cancer Society, 2009). The gravityRead MoreThe Importance Of Techniques In Research1596 Words   |  7 Pagesinvestigations and the data is questionable, the conclusions drawn will be invalid(L Gordis, 1979). Therefore, epidemiologists pay attention to their measures and they do this by whenever possible choosing measures that have been used effectively in previous studies to measure both suspected risk factors and disease out comes. In some cases, the validity and reliability of the instruments are known thereby allowing to some extent, the assessment of, and even correction for, possible bias and misclassificationRead MoreGenes And Their Effects On Gene Editing Essay1428 Words   |  6 PagesGene editing is one of the most researched fields of molecular biology, as manipulated genes deem possible studying the specific genes and their effects. In the past, there were several attempts to manipulate gene function, including homologous recombination, RNA interference (RNAi), zinc-finger nucleases (ZFNs) and transcription-activator like effector nucleases (TALENs). These past approaches are expensive and time-consuming to engineer as opposed to Crispr Cas9, limiting their widespread useRead MoreWhat Is Breast Cancer?937 Words   |  4 PagesBreast cancer is one of the most common cancers and the second leading cause of cancer-related death among women in the United States. Up to 6% of breast cancers are a dvanced or metastatic at the time of diagnosis, requiring chemotherapy1, 2. Aberrant, accelerated growth is a hallmark of cancer3, including breast cancer. The rapid expansion of treatments targeted to aberrant cell growth – for example, cell cycle targeted chemotherapies for the treatment of metastatic breast cancer – allows for precise

Waiting for Lefty - To Kill a Mockingbird free essay sample

This paper compares the play To Kill a Mockingbird to the novel Waiting for Lefty, both set in the 1930s United States. This paper compares and contrasts To Kill a Mockingbird with Waiting for Lefty. They were both set in the 1930s in the United States, but they are addressed from very different points of view one through the eyes of adults in New York and the other told by children in the deep South. This paper analyzes these different perspectives. From the paper: While both Waiting for Lefty and To Kill a Mockingbird are set in the United States during one of the poorest times in American history the 1930s both the locations in which the play and the novel are set, as well as the perspectives from which the stories are told are vastly different. The physical setting of Waiting for Lefty, a relatively short but intense play written by Clifford Odets, is New York. We will write a custom essay sample on Waiting for Lefty To Kill a Mockingbird or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page His play is told through the eyes of several adults. The setting of Harper Lee?s equally intense To Kill a Mockingbird is a rural, deep-south county in Alabama. Her story is told through the very credible eyes of several children. Although one might presume that the adults would fare better during this trying time of the ?have-nots,? it is, instead, the children who seem better able to cope with circumstances. Both play and novel contrast and compare the manner in which the time of the Great Depression affected the lives of not only the poor, but those of all backgrounds. ?Atticus said professional people were poor because the farmers were poor?.

Thoreau And Jefferson A Comparison Essays - Civil Disobedience

Thoreau and Jefferson: A Comparison Henry David Thoreau and Thomas Jefferson were two of our nation's greatest thinkers, writers, and shapers of political thought. Both have been regarded since their (respective) times as visionaries and prolific intellectuals. However, when one compares Jefferson's original composition of the Declaration of Independence with Thoreau's essay "Resistance to Civil Disobedience", the differences (as well as similarities) are striking. Both Thoreau and Jefferson express their parallel ideas of the creation of (and rebellion to) a sovereign authority. When Jefferson states, We hold these truths to be sacred and undeniable; that all men are created equal and independent...and...whenever any form of government shall become destructive of [the preservation of life, liberty, and the pursuit of happiness], it is the right of the people to alter or to abolish it, and to institute new government. ...His direct tone reflects his purpose ? that is, the institution of his afore-mentioned new government. Likewise, Thoreau argues that, "All men recognize the right of revolution; that is, the right to refuse allegiance to, and to resist, the government, when its tyranny or its inefficiency are great and unendurable." He cements Jefferson's ideals, but brings to the table a harsher sentence for the intolerable government. While Jefferson calls for the abolition of a state if it becomes destructive of the preservation of life, liberty, or the pursuit of happiness, Thoreau states that revolt is called for even when the state's level of inefficiency is too high. The criteria for revolution seem to be flexible. Probably the most basic of Thoreau and Jefferson's ideas is that of government as a product of the people. "Governments are instituted among men, deriving their power from the consent of the governed," Jefferson writes. The same democratic thoughts manifest themselves as Thoreau ends, "The authority of government ...is still an impure one: to be strictly just, it must have the sanction and consent of the governed." The parallel between these two statements is fairly straightforward. Again, we see the analogous nature of Thoreau and Jefferson's arguments when they speak of the response to intolerable abuse by a political power. ...But when a long train of abuses and usurpations, began at a distinguished period, and perusing invariably the same object, evinces a design to subject them to arbitrary power, it is [the people's] right, it is their duty, to throw off such government and provide new guards for their future security. As in their arguments for independent sovereignty, revolt and revolution play direct roles in their quest for a just government. Thoreau writes, ...When a sixth of the population of a nation which has undertaken to be the refuge of liberty are slaves, and a whole country is unjustly overrun and conquered by a foreign army, and subjected to military law, I think that it is not too soon for honest men to rebel and revolutionize. Once again, the basis for their statements is the same. Also, rather interestingly, both bring up the question of slavery and utilize it to justify part of their argument, albeit in different ways. This is striking since Thoreau's vehement abolitionist stance conflicts with Jefferson's ownership of slaves, yet they both seem to argue against it. As similar as their ideologies seem to be, however, they differ in very fundamental ways. Thoreau ardently believes that just because something is popular doesn't make it right, while Jefferson is much less critical of democracy and thinks it better to have the large majority rule justly rather than an unjust minority at the expense of others. While both works write persuasively and directly, Jefferson's pragmatic idealism is strikingly absent from Thoreau's comments; when one reads lines like, "I am not responsible for the successful working of the machinery of society," it is obvious the criticism is that of Henry David Thoreau. Part of these ideological differences stem from basic differences of context; while Jefferson was declaring war for his new nation's independence, Thoreau is writing a more passive response to grievances he has suffered at the hands of his government. Thoreau's is not a war cry, only a rebuttal to the system that he feels is not working the way it should. While contextual differences may account for some of the differences is Jefferson and Thoreau's writing, a larger one is

Philosophy And Fantasy Symbolism Of The Ring Symbolism Of The Ring Th

Philosophy and Fantasy Symbolism of the Ring Symbolism of the Ring: The Embodiment of Evil "One Ring to rule them all, One Ring to find them, One Ring to bring them all and in the Darkness bind them" (1 LotR II,2 The Council of Elrond) One of the masters of British Literature, John Ronald Reuel Tolkien has the unique ability to create a fantasy world in which exists a nearly endless supply of parallelisms to reality. By mastering his own world and his own language and becoming one with his fantasy, Tolkien is able to create wonderful symbolism and meaning out of what would otherwise be considered nonsense. Thus, when one decides to study The Ruling Ring, or The One Ring, in Tolkien's trilogy "Lord of the Rings", one must not simply perform an examination of the ring itself, but rather a complex analysis of the events which take place from the time of the ring's creation until the time of its destruction. Concurrently, to develop a more complete understanding of the symbolic nature of the ring, one must first develop a symbolic understanding of the characters and events that are relevant to the story. This essay begins with a brief background of Tolkien's life, followed by a thorough history of the "One Ring" including its creation, its symbolic significance, its effect on mortals, and its eventual destruction. Also, this essay will compare Tolkien's Ring to the Rhinegold Ring of Norse mythology, and will also show how many of the characters in the trilogy lend themselves to Christ-figure status. By examining the Ring from these perspectives, a clearer understanding of its symbolic significance will be reached. John Ronald Reuel Tolkien, an English scholar and storyteller, became fascinated by language at an early age during his schooling at, particularly the languages of Northern Europe, both ancient and modern. This affinity for language did not only lead to his profession, but also his private hobby, the invention of languages. H e was also drawn to the entire "Northern tradition", which inspired him to study its myths and sagas thoroughly. His broad knowledge eventually led to the development of his opinions about Myth, its relation to language, and the importance of stories. All these various perspectives: language, the heroic tradition, and Myth, as well as deeply-held beliefs in Catholic Christianity work together in all of his works, including The Lord of the Rings (LotR). The creation of the "One Ring" or the "Ring of Sauron" goes back to the years following the fall of Morgoth. At this time, Sauron established his desire to bring the Elves, and indeed all the people of Middle-Earth, under his control. It was his opinion that Manw? and the Valar had abandoned Middle-Earth after the fall of Morgoth. In order to bring the Elves under his control, Sauron persuaded them that his intentions were good, and that he wanted Middle-Earth to return from the darkness it was in. Eventually the elves sided with Sauron, and created the Rings of Power under his guidance. Following the creation of these rings, Sauron created the One Ring in secret, so that he would be able to control the other rings and consequently control the Elves. The creation of the Ring, and the essence of its power is revealed in the following passage. "and their power was bound up with it, to be subject wholly to it and to last only as long as it too should last. And much of the strength and will of Sauron passed into that One Ring; for the power of the Elven Rings was very great, and that which should govern them must be a thing of surpassing potency; and Sauron forged it in the Mountain of Fire in the Land of Shadow. And while he wore the One Ring he could perceive all the things that were done by means of the lesser rings, and he could see and govern the very thoughts of those that wore them." (from The Silmarillion, Of the Rings of Power and the Third Age) The power of the One is recognized by the Elves as soo n as Sauron puts the Ring on his finger. They realize that he can control their

Marketing plan for Unilever Company

Marketing plan for Unilever Company Purpose of the plan The purpose of this marketing plan will be to evaluate the existing retail market strategy for Unilever Company and compare it to the rivals’ strategies. The marketing plan will also be designed after investigating the current trends and developments existing in the retail sector.Advertising We will write a custom assessment sample on Marketing plan for Unilever Company specifically for you for only $16.05 $11/page Learn More Situational Analysis Target market (of current products) The company products prices are easily affordable to all classes of customers since the company uses a value pricing strategy across all the regions where its branches are found. In terms of the products offered, the company boasts of a multi-brand system where the brand names are known by their positive reputation of being high quality products and thus easier to reach a higher market pool than the rivals(Jones 2002). Distribution network The company ha s a well established distribution network in the more than a 100 countries where the company has invested in. This is very helpful since it helps the customers in accessing company products. Competition The completion Unilever company is facing shall be analyzed in the porters 5 keys of competition (Porter 1988) The Threat from New Entrants: (Low) The products offered by Unilever such as the food and personal care require high capital investment to penetrate the market in relation to the established distribution channels which enables to compete effectively. With the company having branches in more than 100 countries and its ability to design its products according to the customers’ needs, reduces any notable threat from new market entrants. Threat of Substitutes (High) With the emphasis on health eating being at its prime, consumers have been turning to other alternatives such as low carbohydrate and calorie diets as a result making the substitutes threat very high. Bargaini ng Power of Suppliers (Low) This has been low due to the fact that Unilever has a very big and well known business unit, which cannot be forced to change (or influenced in any way in their decision making) by other suppliers.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Bargaining Powers of Suppliers (High) The customers, especially those who live in the European Union region, keep on demanding new products and improved features and also diversity in the product prices offered. As a result, the company has been forced to develop new products such as the slimming products. Competition (High) The company faces high competition from companies such as the Novartis, Nestle and DANONE (Neff 2010). As a result, this has forced the company to restructure its program which was aimed at cutting the old portfolio of 1600 brands down to the major 400 core brands. The above rivals are producing similar products to what Unilever and hence the high competition. Financial conditions The company enjoys vast investments almost in every corner of the world as a result currently the financial conditions for Unilever can be described as stable External forces Political The company operates literally everywhere in the world both in the developed and the less developed economies where political situations are stable and chances of market interference by governments of the countries are very minimal thus they cannot control how Unilever markets its products. To reduce chances of political interference, the company uses its experience and goodwill to make contacts in many countries bargaining with the governments so as to modify the regulations and as a result, Unilever has gained political ground using its tactical strategy and experience helping in creation of favourable business environment and increasing their market share in the long run. Economic With the European coun tries under the umbrella of the European Union using one currency (the Euro), the whole of the European market has been transformed to a single market as a result this has led to an increased market for the company products. The single currency has also played a big role in stabilizing the inflation rates within the region and as a result Unilever Company enjoys stable prices throughout the region.Advertising We will write a custom assessment sample on Marketing plan for Unilever Company specifically for you for only $16.05 $11/page Learn More Technological The firm’s intention is not only to maximize wealth but also anticipates the aspirations of its consumers in order for them to respond creatively and competitively. As other firms automate their systems Unilever has not been left behind and of late the company has been putting much effort on research and development and also launching of modified products so as to satisfy all the stakeholders (Ide a Connection ND). This works well with ensuring the customers are aware of what content the products they buy from Unilever have thus creating reassurance that if the qualities of the good are overlooked, they can always contact the company offices and raise their issues. Summary of situational analysis (SWOT Table) Strengths Leads in most of the food products it offers in the market products such as soups, tea, and cream. Leads in producing and supplying frozen food products in Europe. Leads in producing and selling multiple brands. Possesses the art of producing customer made products that suit their customers completely. Observation and adherence to customers’ needs and desires. The company enjoys good diversity of nationalities as the company has invested almost everywhere in the world. The large range of the products ensures that the customers remain flocking all year out. The company’s liquid tablets for laundry purposes as well as fabric soft eners prevent lime scale when used in stem irons and this has been a major strong point. Increasing market share in the Latin America region, Africa and the Middle East regions. Weaknesses Slump demand from the American region. Company products: the frozen foods, prestige perfume and other household care have been underperforming way below the set targets. The lagging divisions have been affecting the sales growth for the Unilever 400 leading brands. Declining market share for the slim products as people become more health sensitive. Threats from other rivals such as Marks Spencer and Sainsbury (Emmo Dave 2007) Opportunities With consumers changing tastes, the company can change their market segments to a more health-conscious group especially women who can afford to buy the products. Opportunities for market development in the developing countries. They are also high penetrating opportunities in the Latin America region. Adoption of new technologies will aid in easier financial and customer management(IBM 2006) Threats Stiff competition from other rivals in the industry especially the DANONE, Marks and Spencer and also from Sainsbury. Consumer loss of confidence and trust in Unilever products. Many prefer reduced fats and exercises (Unilever 2011). The retailers (subsidiaries) don’t stock enough products (Clarke 2011) Segmentation, targeting, positioning Segmentation refers to the process of dividing a heterogeneous market and breaking it into smaller homogenous segments where members of a certain group correspond to certain needs. Targeting on the other hand is the identifiable group at which a company such as Unilever directs its efforts towards satisfying the clients (Wedel Kamakura 2000). Strategies have thus been developed for each target market by combining the four elements of marketing to make a successful market mix. The company has been targeting households for home care products as well as health sen sitive individuals. Positioning is usually determined in order for the customers to know where the product stands in relation to other rival products. Unilever has positioned themselves as foods and personal care producers with the company positioning itself as a high quality and pocket friendly products producing company. Marketing Strategy Corporate objectives To regain and control the market leadership for the next decade. Regain the stockholder as well as consumer confidence. To make the management more internationalized. Marketing Objectives To create sustainable profitable growth and value for shareholders by increasing the profits by 5% To boost the sales and the margins through a growth strategy by 7.5% To increase spending on advertising the 300 out of 400 core products by allocating marketing budget of 5000 million pounds To increase the market share and maintain leadership in the company’s core product by ensuring and creating customer loyalty and producing prod ucts which meet specific customers in the market. Financial Objectives Increase Unilever marketing funding by 50% over the next two financial years. Increase Unilever capital funding by 5% in next year’s budget and at least 5% each year after that. Societal Objectives To improve the society perception of our products To provide more healthy products in order to maintain our loyal customers To sponsors games and other sporting events in order to closer to our customers and know they feel about our products. Programs The company products touch the lives of many people throughout the world. In nutrition themes, Unilever has of late been recognized on helping their shoppers make a strong choice by enhancing the dietary quality of their products, through intensifying the consumer choice and offering vivid information to their customers.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The efforts have been witnessed in the past such as the introduction of the Nutrition Enhancement Program introduced in 2005 which has enhanced the company achieve the internationally accepted guidelines for nutrition content such as fats, salts and sugar content. With the Food and Agriculture Organization predicting increased populations of undernourished people, the company has in response introduced products which check into malnutrition problems for example the Rama/Blue Band which contains vitamins A and D and the Annapurna salt which is iodized reducing goitre related problems. Target market Marketing touches every aspect of an entrepreneur’s business operation. It is usually a series of activities designed to identify what the customers really want or are looking for in your good or service. The company will target both the middle and the lower classes by offering the products at low prices (Kleiner Adams 2003). Product Product is a bundle of benefits being delivered to meet the needs of our customers (Tronstad 1995). Product policies are concerned with what Unilever should do in their new product and brand development. Branding is part of the actual product and is usually an important issue when considering the product strategy. Branding is usually used to give company products unique identities and helps the marketer to differentiate their product from those of competitors (Rosenzweig 2000). Unilever will use this branding strategy because its name is already established worldwide. The launch costs of new products will be low and the brand loyal customers are likely to try the branded new products. Promotion Promotion entails all the tools we shall use in order to communicate with our customers. They include advertising, sales promotions, direct marketing and public relations among others. In all these, there exist two promotion strategies: the pull or the push strategy (Nitschke ND). Unilever will use the pull strategy whereby the company wil l promote its products to the final customers by encouraging them to buy. As a result, the consumers will be encouraged to demand the products from their intermediaries. Distribution Place simply refers to the means through which our product will reach the consumer (Kotler 2000). It involves the distribution activities which are necessary in getting a product to a customer. With the established distribution centres, Unilever will seek to introduce smaller branches within the countries where the company has introduced subsidiaries as well as introducing new market openings in new areas. Pricing Price is usually the amount our customers will be willing to pay in order to access our product this value comes along (Ellickson Misra 2006). In today’s market place, Unilever will continue using the high quality low price strategy to ensure that the company retains its market share. Financial plan (Determining) The marketing budget Projected costs, revenues and sales forecasts ite m Cost in US Dollars Material costs 2500000 labor costs 6500000 overhead costs 5200000 Advertising costs 350000 promotions 500000 Networking 100000 15150000 Anticipated profits After implementing the business plan, we expect that the company will make profits of 10 billion dollars in the first quarter though the operating costs are expected to increase and the economy to remain sluggish. Implementation Process Measures for measuring performance Using the balance score method, Unilever will be able to control four perspectives of marketing: from the financial perspective, if the company is to meet the objectives, it will be required to monitor and measure all the profits margin sales and other goals through management of the objectives. Thus, the company will be required to measure the profitability of its products according to the region. The desired increase in shareholders’ value will be easily measured through dividends. From the customer perspective, the critical success factors will be measured by making sure they observe the consumer satisfaction index and also by analyzing the problems presented by the consumers. The internal perspective to be measured is the efficiency: this will be done by controlling marketing aspects such as sales force efficiency as well as advertising efficiency. Finally, the last perspective which Unilever can check how the implementation is going on is though the strategic control; this will require the company taking the initiative to critically review the overall marketing and corporate objectives (Martin ND). Implementation procedure If the analysis of our market mixes strategies show that implementation of such measures will aid to the growth of the company, we shall then implement our marketing plan into two phases: Phase one will involve implementing our marketing plan in the European region where the market is stable compared to the other places in Africa, Latin America and Middle East regions. Af ter implementing it fully, if any modifications are required we shall then modify the marketing plan before we can implement it in the other regions. All implementation activities will be planned and scheduled by using a Gantt chart as this will help in monitoring and controlling what has been done and what will have remained (Bunin 2008) Market penetration To penetrate the new markets, Unilever will use the low pricing high quality strategy in order to attract the low class and middle classes in all the regions that the company has established its subsidiaries. To increase the volume of sales the company must ensure that the goods remain of high quality to ensure the customers continue deriving maximum utility. Market development Service program development The company also gives back to the society through its employees. They have introduced the (Lamplighter) program which permits its employees to gauge and track the important aspects of their health (such as blood pressure). In r eturn a healthy workforce for Unilever translates into more friendly and consumer engaged employees. Diversification The company has a wide range of frozen foods, tea, laundry soaps and ice creams among other products. It is also dedicated at providing its customers with the best information about food and nutrition in order to help them make sound decisions when purchasing the company products. About holding promotions, the company has been advertising fully in the internet due to the huge market pool it holds with much interest given on high quality and value. Another market aspect which Unilever has been able to use is the distribution system in which the company distributes its products through their intermediaries throughout the world in every location where their branches are located (Clarke 2011). Reference List Bunin, R.B. 2008. New Perspectives on Microsoft Project 2007: Introductory. London, Cengage Learning. Clarke, F. 2011. Unilever, Nestlà ©Ã¢â‚¬â„¢s Rio Ice Cream Wars . [Online] Available at: http://riotimesonline.com/brazil-news/rio-business/unilever-and-nestle%E2%80%99s-rio-ice-cream-wars/ . Ellickson, P. B., Misra, S., 2006. Supermarket Pricing Strategies. [Online] Available at: gsb.stanford.edu/facseminars/pdfs/2006_11-17_Ellickson.pdf . Emmo, M., and Dave, D. 2007. Looking Good, Feeling Good and Getting More Out of Life. [Online] Available at: unilever.com/images/iv-icn09_Vitality-symposium-proceedings_tcm13-189850_tcm13-189850.pdf. Idea Connection. Not Dated. Unilever uses Collaboration to Develop Clean Water Solution. [Online] Available at: ideaconnection.com/open-innovation-success/Unilever-uses-Collaboration-to-Develop-Clean-Water-So-00172.html. Jones, G. 2002. Unilever- a Case Study. [Online] available at: http://hbswk.hbs.edu/item/3212.html. Kleiner, E., Abrams, R. 2003. The Successful Business Plan: Secrets Strategies. 4th Edition. London, The Planning Shop Kotler, P. 2000. Marketing Management. New York, Prentice Hall International , Millennium edition IBM. 2006. Unilever Europe Improves Retail Execution And Trade Promotions Efficiency With IBM. [Online] available from; http://www-304.ibm.com/easyaccess/fileserve?contentid=75673 . Martin, J.R. Not Dated. Kaplan, R. S. and D. P. Norton. 1992. The Balanced Scorecard Measures That Drive Performance. Harvard Business Review (January-February): 71-79. [Online] Available at: http://maaw.info/ArticleSummaries/ArtSumKaplanNorton92.htm . Neff, J. 2010. Why Execs at Some of PGs Fiercest Rivals Hold Its Stock: Package-Goods Giants Alums Are Increasingly Cropping Up at Competitors. [Online] Available at: http://adage.com/article/news/p-g-alums-crop-rivals-unilever-estee-lauder-lvmh/143612/. Nitischke, R., Not Dated. The 5Ps of marketing: Arago Partners LLC. [Online] Available from: aragopartnersllc.com/documents/The5PsofMarketing.pdf . Rosenzweig, S. 2000. Smart Marketing: What Big Companies Practice and You Should Learn about Marketing, Branding and Business Development . 2nd Edition. London, Emery Publishing Company. Tronstad, R., 1995. Product Position. [Online] Available at: http://ag.arizona.edu/arec/pubs/dmkt/PRODUCT.pdf . Porter, M.E. 1998. Competitive Advantage: Creating And Sustaining Superior Performance: With A New Introduction. New York, Simon and Schuster Publishers. Unilever. 2000. Unilever. International Directory of Company Histories, Vol. 32. St. James Press. [Online] Available at: fundinguniverse.com/company-histories/Unilever-Company-History.html . Unilever. 2011. Millions Of people all over the world have lost weight wit SlimFast. [Online] Available at: unilever.com/brands/foodbrands/slim-fast/index.aspx . Wedel, M., and Kamakura, W.A. 2000. Market Segmentation: Conceptual And Methodological Foundations. 2nd Edition. New York, Springer Publishers.

Impact of Changing Demographics Research Paper Example | Topics and Well Written Essays - 2500 words

Impact of Changing Demographics - Research Paper Example The major themes that include economical, technological and societal or cultural impact have come under study later in the report, with the declaration about the marketing role in such changes. However, the conclusion elucidates the information that has come under presentation in the thesis. Table of Contents Table of Contents 3 Introduction 4 The Major Trends of Changing Demographics 6 Aging Population 6 Rise of Working Women 7 Increased Ethnic Diversity 8 The Economic Impact of Changing Demographics 9 The Technological Impact on Changing Demographics 10 The Societal and Cultural Impact on Changing Demographics 11 Conclusion 12 References 14 Introduction As the world and its inhabitants have entered into the twenty first century, it is coming across numerous changes and revolutions with the advancement and innovations in various sectors. Globalization is one of the leading changes that have brought the world on one global platform. This has changed the working ways and thinking of t he organizations throughout the world. Demographics are one of the variables that enlighten the organizations’ marketing department about who are the current and potential customers present in the market; where they are and what is the ratio of the customers that are probable to buy the product the marketer is selling. In other words, the marketers study the statistics of the populace with reference to size, density, location, age, gender, race, occupation, and several other socio-economic factors when they want to identify the demographic feature for a particular product or service (Griffin, 2010). However, according to the dictionary.com, demographics can come under reference as â€Å"The characteristics of human populations and population segments, especially when used to identify consumer markets† (Griffin, pp. 132, 2010). To put it briefly, demographics play a substantial role for the advertisers in order to identify the target market for their products and servic es. Marketing strategies on the other hand is the development of actions where the marketers select their target markets on their statistical variables, and create and maintain appropriate marketing mix accordingly (Hooley &  Graham, 2008). Marketing strategy of any organization comes under formulation after the organization has defined the mission statement, goals and objectives and conducted the SWOT analysis of the product. The environmental analysis is also one of the imperative steps for development of marketing strategies. However, translating the product information, advertising message and most prominently the marketing strategies that the consumers can understand and respond provide the enterprise with a clear-cut benefit over the competitors (Hooley &  Graham, 2008). Rapid, dramatic, and turbulent changes are some of the characteristics that govern the new epoch in which the organizations are standing. Additionally, this elevated rate of change has twisted and metamorp hosed the ways of working in the diverse enterprises. In fact, transformation has become an integral part of the organizational culture and life beyond doubt. Several emerging and changing trends are creating a deep impact on to the working of the organizations. Out of these rising and shifting trends, demographics are one of the facets that have leaded the corporations to reconsider and mull over their marketing strategies another time. These changes not only present opportunities and

The ethical issues I may encounter while working as a professional in Essay

The ethical issues I may encounter while working as a professional in commercial real estate - Essay Example he country and it is very difficult for anyone who is not associated with the real estate industry to understand the degree of what happens behind the scenes. Numerous consumers are conned and in the current times that are characterised by increased consumer protection, it is astonishing that the ethical issues that exist in the real estate industry are rarely mentioned. In this regard, it is vital for them to clearly understand the ethics governing the field and thus be in a position to handle themselves professionally and realize the best results. There are three main reasons why the protection of consumers is poor particularly in the real estate industry. One of the main reasons is that the real estate industry involves a lot of money, efforts to straighten the industry would be beneficial to consumers while having negative effects on the interests of the agents, and others associated with this industry (Dewatripont et al., 2010, p. 47). The agents control the real estate industry and they are consulted in the event that the government wants to streamline the industry. In such a case, the real estate sector misleads the government as well as the customers. Most of the consumers who buy and sell real estates do it once or twice in their lives. This means that they have to seek guidance from agents to conduct this business making it hard for them to realize how much they might lose in a transaction. In the commercial real estate industry, dubious behaviour still goes unnoticed. Previously, cash commissions were used in some instances to circumvent taxes but currently, there are different ethical infractions that have been developed as more money continues to be associated with the industry. The brokers, lawyers as well as analysts have stated that circumventing and cutting corners is on the increase in this industry especially because of the rising property values. The lifeblood of the real estate business lies in comparable deals but the rules that govern the

Healthy people 2010 Essay Example | Topics and Well Written Essays - 500 words

Healthy people 2010 - Essay Example Health disparities – also known as ‘health inequality’ is defined as health inequality related to age differences; or â€Å"the lack of equality in terms of opportunity for treatment†. (American Heritage, 2000) In U.S., the use of the term ‘health disparities’ may refer to the â€Å"health outcomes that are unavoidable, potentially avoidable, unfair, and unacceptable† because of lack of education, health care equipments, clean air, and water which contributes to unhealthy living condition. (Carter-Pokras & Baquet, 2002) African Americans, Hispanics and other the minority groups like the Pacific Islander and Asians as compared to the White Americans are reported to frequently experience health disparities based on the ten leading health indicators such as: (1) Physical Activity; (2) Overweight and obesity; (3) tobacco use; (4) substance abuse; (5) responsible sexual behavior; (6) mental health; (7) injury and violence; (8) environmental quality; (9) immunization; and (10) access to health care. (Healthy People 2010, 2008b) (See Table I – Summary of Health Indicators in the United States on page 3) The main cause of health disparities is poverty and lack of education. Lack of education makes people unable to find job. In the absence of financial resources, millions of people will have no access to health care facilities. Promotion of Healthy People 2010 is not enough to prevent health disparities in the U.S. To minimize health disparities, the government should support the educational needs of the under-served population. AmericanHeritage. (2000). American Heritage Dictionary of the English Language. 4th Ed. in Carter-Pokras O. & Baquet C. (ed) What is "Health Disparity"? 2002. Public Helath Reports. 117(September - October):426 -

The Background Of Food Tourism Tourism Essay

The Background Of Food Tourism Tourism Essay This chapter will explain the background of food tourism. The researcher will explain why food tourism is a niche activity and what the benefits of niche tourism are. This chapter will also outline the interaction between food and tourism. Furthermore, the researcher will describe the trends shaping the tourists interest in food. This chapter will then analyse the recognition of food tourism internationally, most notably within countries such as Canada and Whales. Finally, the researcher will investigate the food tourism industry in Ireland and examine how Ireland measures up as a food destination when compared to international standards. Food tourism, which can also be referred to as gastronomy or culinary tourism is increasing as an area of research among tourism scholars (Hall, Sharples and Mitchell 2003; Smith and Xiao 2008). In 1998, folklorist Lucy Long first defined the relatively new term food tourism as intentional, exploratory participation in the foodways of another participation including the consumption, preparation and presentation of a food item, cuisine, meal system, or eating style considered to belong to a culinary system not ones own (Chrzan 2006; International Culinary Tourism Association 2010; Long 2004). This definition indicates travelling with the intention of experiencing other cultures through their food (Chrzan 2006). However, Smith et al (2008) argue that Long`s definition is exclusive and narrow, limiting food tourism to food experiences belonging to another culture. In contrast to Long`s definition, the International Culinary Tourism Association (ICTA) (2010) define food tourism as the p ursuit of unique and memorable culinary experiences of all kinds, often while travelling, but one can also be a culinary tourist at home. This definition explains food tourism in its broadest sense and includes all culinary experiences from Michelin star restaurants to local bakeries or cookery schools (Chrzan 2006; ICTA 2010). Furthermore, the ICTA (2010) explain that local residents can be culinary tourists in their own town simply by breaking their routine and trying out new restaurants. Erik Wolf, President and Chief Executive Officer (CEO) of the ICTA explains that true culinary tourists are perfectly happy at a roadside cafà © in the middle of nowhere, as long as there is something positively memorable about their dining experience (Wolf 2006, p.2). 2.3 Food Tourism as a Niche Activity According to Novelli (2005) niche tourism or special interest tourism is one of the fastest growing areas within the tourism sector. Douglas, Douglas and Derrett (2001) concur and believe that the growth of niche tourism is seen as a reflection of the increasing diversity of leisure interests among the twenty-first century tourist. The traditional two week sunbathing holiday abroad has given way to niche tours catering for peoples special interests (Collins 1999). The term niche tourism is largely borrowed from the term niche marketing. In marketing terms, niche refers to two inter-related ideas. First that there is a place in the market for a product, and second, that there is an audience for this product (Novelli 2005, p.4). Therefore, the clear premise of a niche market is a more narrowly defined group, whereby the individuals in the group are identifiable by the same specialised needs or interests, and are defined as having a strong desire for the products on offer (Novelli 2005) . This can be customised to refer to a specific destination tailored to meet the needs of a particular market segment, for example, a wine growing region can position itself as a niche destination offering tours of its specific wines. The size of a niche market can vary considerably, however it allows the market to be broken into relatively large market sectors macro-niches; for example cultural, rural or sport tourism which can then be divided into precise market segments micro-niches, for example geo, food or cycling tourism (Deuschl 2006; Novelli 2005). Niche tourism has been frequently referred to in tourism policy and strategy documents in recent years in opposition to mass tourism (Hall et al 2003; Novelli 2005). The connotations of a more tailored and individualised service carries its own cachet relating to features like the small scale of operations, implied care and selectivity regarding discerning markets, and a suggested sensitivity of tourists (Novelli 2005, p.6). Such features provide a more suitable fit with planning and development policies relating to environmentally sustainable and socially caring tourism. For these reasons, organisations such as the World Tourism Organisation (UNWTO) and the World Travel and Tourism Council (WTTC) view niche tourism consumption as more of a benefit to the host communities when compared to the more traditional forms of mass tourism (Hall et al 2003; Novelli 2005). Furthermore, niche tourism is also seen as a mechanism for attracting high spending tourists. Take for example the concept of cookery school holidays, a market which is expanding year by year (Sharples 2003). Google Insights (2010) show a consistent web search interest in cookery holidays over the years 2004 to 2010, with particular interest from the United Kingdom (UK) and the United States (US). Ballymaloe Cookery School, located in one of the most scenic areas of Ireland, East Cork is one of Europes foremost cookery schools. The school which is run by well known cooks Darina and Tim Allen has attracted people of all ages and abilities, from all over the world since its opened in 1983. The courses range from simple one (average price à ¢Ã¢â‚¬Å¡Ã‚ ¬125) to two day courses (average price à ¢Ã¢â‚¬Å¡Ã‚ ¬575), based on a certain theme, such as baking, finger food, salads or pasta dishes, to more lengthy week long courses (at an average price of à ¢Ã¢â‚¬Å¡Ã‚ ¬895). An analysis of their website showed that some cookery courses are booked out with an option to join a waiting list (Ballymaloe Cookery School 2010; Sharples 2003). 2.4 The Interaction between Food and Tourism Although it is agreed that food tourism is a niche activity, Novelli (2005) categorises food tourism as a subset of rural tourism due to its roots in agriculture. Wolf (2006, p.6) contradicts and illustrates food tourism as a subset of cultural tourism because cuisine is a manifestation of culture. Everett (2008, p.337) agrees with Wolf and suggests that food tourism provides a conceptual vehicle for pursuing a more culturally aware tourism agenda. It can be assumed that food is representative of a culture, take for instance Italy, a country which is known throughout the world for its pizza and pasta dishes. Nevertheless, food tourism is a newly defined niche that intersects and impacts on the long entwined travel and food industries (Wolf 2006). Food is a vital component of the tourism experience. Selwood (2003) suggests that food is one of the most important attractions sought out by tourists in their craving for new and unforgettable experiences. A growing body of literature sugge sts that food can play an important role in the destination choice of tourists, and more significantly, in visitor satisfaction (McKercher, Okumus and Okumus 2008). The food consumed by tourists in a place is part of the tourists memory of their visit to that particular holiday destination (Failte Ireland 2009a; Fitzgibbon 2007). Henderson (2009) explains that food and tourism have a very close relationship as food is a critical tourism resource. Food is vital for physical sustenance and all tourists have to eat when travelling. However, both Henderson (2009) and McKercher et al (2008) declare that the desire to try different foods may act as a primary motivator for some, or part of the bundle of secondary motivators for others. Culinary tourists are drawn by the opportunity to consume, and dining out is a growing form of leisure where meals are consumed not out of necessity but for pleasure (Smith et al 2008). Much of the literature on food tourism refers to the concept of visualis m as epitomised by Urrys tourist gaze (Urry (1990) as cited in Everett 2008, p.340). Everett (2008) discovered that viewing windows are being built in food tourism sites in an effort to meet an increasing demand for a more embodied, immersive and authentic food tourism experience. Theses viewing windows bring the producer closer to the consumer and allow the tourist to gaze into the backstage of food production activity (Everett 2008, p. 340). As previously mentioned, all tourists have to eat when travelling. Therefore, from an economic point of view, 100% of tourists spend money on food at their destination (Wolf 2006). Yet, data on food tourism appears scarce. Selwood (2003, p.178) explains that food is a very much overlooked and unsung component of tourism literature. Hall et al (2003, p.1) agree and cite food, just like tourism, was for many years a fringe academic discipline, and was frowned upon as an area of research by students. Typically, food is placed together with accomm odation in collections of tourism statistics, partly because it is almost always part of another attraction, and also because of it being a necessary element of survival no matter where a person is located (McKercher et al 2008; Selwood 2003). As the ICTA (2010) point out, the more that food is accepted as a main stream attraction by destination marketers, the more research that will be done to further develop and justify this niche activity (ICTA 2010; Wolf 2006). Hashimoto and Telfer (2006) refer to the Canadian Tourism Commission (CTC) who has recognised the growing interest in cuisine and have begun to promote Canada as a food tourism destination. The CTC (2010) highlight local Canadian cuisine as one of the top five unique selling points on offer in the country. Furthermore, dining out is one of the most popular activities undertaken by Canadian tourists (Selwood 2003). Hashimoto et al (2006) cite that Canada has approximately 63,500 restaurants and Canadians themselves spend CAN$39 billion annually in restaurants, eating out on average 4.7 times a week. The contribution of food to the Canadian tourism economy is of considerable importance and, because of their intensive use of labour, food preparation and food services also contribute very heavily to the tourism employment sector. In Canada, nearly a million people work in the foodservice industry and the promotion of local cuisine is therefore an effective way of supporting local economies along with agricultural production (Hashimoto 2006; Selwood 2003). The importance of food to the tourism industry has increased significantly within the last ten years, according to the Welsh Assembly Government (2009). They believe that the availability of high quality, local food has become a key driver for tourists when selecting a holiday destination. A Food Tourism Action Plan has been drawn up to promote W ales as a destination where high quality and distinctive food is widely available. Currently visitors on short breaks in Wales spend 18.7% of their holiday spend on food and drink whereas visitors on longer holidays spend 17.8% (Welsh Assembly Government 2009). Research carried out by the Travel Industry Association in conjunction with the Gourmet Tourism Association and the ICTA reported in March 2007 that over the previous three years 27 million travellers engaged in culinary or wine related activities, while travelling throughout the world. Therefore, the Welsh Government believe that there is a clear demand for culinary experiences, and outlets which promote and market high quality Welsh food and drink for consumption or purchase (Welsh Assembly Government 2009, p.3). 2.5 Travel Trends As previously mentioned, some tourism agencies such as the CTC have begun to recognise the growing interest in food and have embarked on the promotion of their destination as a food tourism location. However, the question arises as to the trends which are shaping the tourists interest in food. Nowadays, modern food tourists are better educated and have travelled more extensively, therefore they are culinary savvy and want to experience individualism as they search for local, fresh and good quality cuisine that reflects the authenticity of the destination (Chon, Pan, Song 2008; Yeoman 2008). Moreover, the influence of the media and the emergence of niche food programmes have influenced the tourism industry as celebrity chefs such as Gordon Ramsey and Jamie Oliver increase our interest in good quality food. Furthermore, the media is now full of magazines, such as Food Travel, Intermezzo, Cuisine, Gourmet Traveller, Australian Gourmet Traveller; radio shows and even entire lifestyle channels, such as Good Food or the Food Network which clearly connect food and tourism. In addition, the world is online. Whether through computers or mobile phones people can constantly read and talk about food, nowadays people blog about it, online restaurant reviews are instantly available and Tripadvisor now produce a list of the best places to eat in each country (Yeoman 2008). According to Chon, Pan, Song (2008) travel trends are becoming more activity-interest based rather than destination based. More and more travellers are deciding what activities they want to take part in first and then choosing the destination which offers them. Many of todays leading destinations offer superb accommodation and attractions, high quality service and facilities and every country claims unique culture and heritage. A s a result, the need for destinations to promote a differentiated product is more critical than ever in order to survive within a globally competitive marketplace (Morgan and Pritchard 2005). Food tourism shapes culinary destinations such as France, Italy and California whereas in emerging destinations such as Croatia, Vietnam and Mexico food plays an important part of the overall experience. Food is essential to the tourist experience, it can change the image of a destination, take for example the city of Las Vegas which was a renowned gambling destination where cuisine was barely an afterthought. This changed dramatically in 1992 when Wolfgang Puck became the first celebrity chef to come to Las Vegas when he opened Spago at the Caesars Palace Forum Shops.   He started a growing culinary revolution in Vegas which paved the way for fine dining restaurants.   At present, majority of the hotels and/or casinos in Vegas have celebrity chef restaurants attracting many tourists eager to sample the best cuisine money can buy (Wolfgang Puck 2010).   There are currently sixteen Michelin Star restaurants in Las Vegas, with Joel Robuchons Restaurant at the MGM Grand currently holding three Michelin stars (Quezada 2010). 2.6 Food Tourism in Ireland According to a Mintel report on Ireland, published in 2009, the food tourism market outperformed the overall tourism market between 2003 and 2007, however, neither has been immune to the effects of the global economic slowdown which has caused the value of the food tourism market to decline by 4% in 2008, and the value of the broader tourism market to decline by 3%. The market for food tourism in Ireland was worth à ¢Ã¢â‚¬Å¡Ã‚ ¬2.23 billion in 2008. Nonetheless, this figure was a decrease of 4% on 2007 figures and brought an end to a 26% increase between the years 2003 to 2007 (Mintel 2009; Fitzgibbon 2009). According to Tracey Coughlan (2009) from Failte Ireland, the most appealing activities for tourists in Ireland stand as heritage, natural amenities and sports. Sinead OLeary (2002) agrees and in her study of Qualitative and quantitative images of Ireland as a tourism destination in France, French visitors to Ireland were asked to describe their image of Ireland in terms of commo n attribute-based components and holistic aspects. Her findings show that the key images of Ireland remain the welcoming people, the beautiful scenery and the relaxed pace of life. Unfortunately, food did not get a mention, however, beer; most notably Guinness was cited by 37% of French Tourists as an image which is most readily associated with Ireland. This suggests that food has a lower priority when it comes to the primary purpose of visits and as Coughlan (2009) illustrates this is not just among French tourists. Nevertheless, as demonstrated above, the food tourism market is strong; therefore a gap exists in Ireland for a strategic approach to food tourism and the more demanding culinary tourist. As mentioned in the introduction Failte Ireland proposes to develop a Food Tourism Ireland strategy in the future. However, no report has of yet been published by Failte Ireland in relation to Irelands approach to the development of food tourism. Ireland has a wealth of natural opportunities at its doorstep, for example food festivals, fine artisan producers, food trails, high quality local farmers markets and world class cookery schools such as Ballymaloe Cookery School or Dunbrody Cookery School. It can be assumed that such images of Irish food festivals or Irish farmers markets would be beneficial from a food tourism perspective. Tracey Coughlan of Failte Ireland stated that The quality of our food ingredients is recognised worldwide as excellent in terms of both quality and authenticity. While Irish cuisine may not be as renowned as those of our neighbours on the continent, the strength of our basic ingredients beef, lamb, and dairy are a strong selling point. It is therefore suggested that in these challenging times, continuing to create demand for our tourism product is vital. Specialist areas like food and annual events like Harvest Feast are very important in this regard (Failte Ireland 2009). Furthermore, Mintel (2009) report that the quality of food coupled with the availability of local produce are the most influential factors for tourists w hen choosing somewhere to eat. Mintel (2009) also point out that online reviews and guides such as the Michelin guide, the Michelin Pub Guide, and the Bridgestone Guide can be exceptionally influential on tourists choices. However, it must be realised that Ireland face challenges in its task to stimulate further demand from a food tourism perspective. The perception that Irish food is expensive, service related issues (a consistent level of quality is required), Irish food cost issues and the lack of innovation to create new food experiences are of concern (Coughlan 2009). It is therefore suggested that Ireland must build on the success of its food export market and take advantage of its natural opportunities. All the relevant agencies and bodies in Ireland must work together in order to develop a food tourism Ireland strategy which will fully integrate into and support the broader national and regional tourism development objectives. 2.7 Summary According to the literature, food tourism is increasing as an area of research among tourism scholars. However, data on food tourism is scarce. Although primarily a niche activity with a defined and reachable market, food tourism can have an extensive impact on every holiday experience as all tourists have to eat. This creates a connection between the food source and the food destination, as the food consumed by tourists in a place is part of the tourists memory of their visit to that particular holiday destination. As explained, travel trends are becoming more activity-interest based rather than destination based. Furthermore, modern food tourists are better educated and have travelled more extensively. It is apparent from the research that the influence of the media has a major part to play in the recognition of food tourism. Online reviews and guidebooks can be exceptionally influential on tourists choices. As demonstrated above, the food tourism market in Ireland is strong, despi te the lack of a food tourism strategy. Although some issues arise, overall, Ireland has a wealth of natural opportunities available, all of which could be used for the promotion of food tourism. Some tourism agencies such as the CTC have begun to recognise the growing interest in food and have begun to promote Canada as a food tourism destination. It is evident that the interest in food tourism spans across all age groups and the size of the potential market is large. Further analysis of the culinary tourist will be examined in the next chapter.

Exam for ACC

The USC requires that a HAD take an instrument in good faith. This means that Answer d. Kate must be assured in writing that the instrument has no defects. Correct Answer: Kate must have acted honestly and observed all reasonable commercial standards of fair dealing. Question 3 Thomas inherits a promissory note previously held by his deceased grandfather. Thomas has no notice that the note has been dishonored or is overdue. Thomas has the rights of Answer a holder only. Question 4 4 out Of 4 points Jason, Inc. Manufactures chain saws. Margin is injured while using a chain saw manufactured by Jason, Inc. ND sues the company for product liability based on negligence. To win, Margin must show that Answer Jason, Inc. Did not use due care with respect to the chain saw. Correct Jason, Inc. Did not use due care with respect to the chain saw. Question 5 One universal defense to liability for payment on a negotiable instrument is Answer forgery Question 6 Kennedy buys a new pink scooter. Kenn edy reads in the documents included in the packaging with her scooter that it is covered by an implied warranty of merchantability; this means that Answer he scooter is reasonably fit for the ordinary purpose for which it is sold.Question 7 O out of 4 points Suppose that Ray owns a jewelry store. Ray defrauds his old Aunt Cathy out of her watch and sells the watch to Missy. If Missy does not know that the watch was acquired by fraud, what title does she take? Answer She takes avoidable title, based on Ray's avoidable title. B. She takes good title because she was a good faith purchaser. Question 8 Tom bought a new Corvette 9 months ago and planned on cruising it in Daytona. The Corvette is constantly in the shop for the first 9 months that Tom owns it.Tom is not able to drive the Corvette to Daytona because of the constant need for repairs. Tom is very frustrated. Tom may have a cause of action based upon a lemon law. A lemon law deals with Answer defective automobiles. Question 9 S cott is studying the LLC. Scott learned that one of the policies behind the USC is to encourage commerce. Thus, some of the harsh rules of contract law have been modified by the ICC. For example, under the common law of contract law, if terms were left open in a contract, there would be no agreement, no meeting of the minds, and there would be no contract.In entrant, as a general rule, under the USC if there are some open terms in a contract Answer the contract will be void because of the open terms. The contract will be valid if the parties intended to form a contract and there is a reasonable basis for the court to grant a remedy. Question 10 Under the Sac's perfect tender rule, what options does a buyer have when the seller tenders nonconforming goods? Answer The buyer must reject all of the goods. The buyer may accept all, or part, or none of the goods. Question 11 Tees has a special project. Tees has a daughter. Tees spoils her daughter.Tees wants to give her daughter the bigge st birthday celebration possible. Tees wants her daughter to have a birthday party that the other parents she knows will be talking about for years to come. As part of the decorations for the birthday party extravaganza, Tees wants to suspend a heavy, candelabra above her backyard pool. Tees goes to the local hardware Store. Tees finds a helpful sales associate. Tees details her plan to the sales associate. The sales associate suggests that Tees buy a particular brand of clear roping for the job. In reliance upon this recommendation, Tees buys the rope.

Hamas Victory

The international community should continue with its restrictive policies towards Hamas even after it has recorded huge victories in the Palestinian’s election. Hamas has in the past declared its open hostility principle towards Israel its interests especially in the Middle East. Unless it openly denounces such ideas, it should continue to be treated as a terrorist group. Hamas is also referred to as the Islamic Resistance Movement. It practices both party politics and militarism. It is its later mission that has seen its branding as a terrorist organization by nations such as United States, Australia, Canada, United Kingdom and Israel amongst others. The European Union has also blacklisted it for exhibiting terrorist tendencies. It is currently having its moment of glory in Palestine having recorded surprise wins in the parliamentary elections that astounded many especially across the western world (Levitt, Matthew, 2006). The history of Hamas dates back to 1987. Its formation is known to have been inspired the Muslim brotherhood, a group reputed to have committed countless terrorist acts towards the Israelis. Hamas is said to have been formed by Sheikh Ahmed Yassin with a sole objective of annihilating the state of Israel and forcing its total withdrawal from the disputed Palestine territory. This is what its charter stipulates. It is credited for having been the mastermind and perpetrator of violence against the Israelis and their interests all over the world, these acts are meted out with impunity only equaled to that of al Qaeda. Together with Al Qaeda, Hamas leads the list of the worst terrorist organizations in the world (James L. Gelvin, 2005). After winning the elections in 2006 and assuming power, it issued a 10 year truce to Israel and vowing to let go temporarily, its suicide missions if the later withdrew from the disputed territories of Gaza, Jerusalem and West bank. This however was not the first truce as again in 2004, it had offered a truce if Israel could totally withdraw from the territories it captured during the Six Days War. This truce however was not held for long as it attacked Israel later in August 2005. Hamas had opted out of the presidential election in 2005 running for the municipal ones where it took control of some important territories. In the parliamentary elections the following year, it was able to garner over 42 percent securing majority seats. Hamas has been accusing Israel of violating the stipulations on the road map that had posited the formation of a Palestinian state, its feud is not limited to Israel only but also to the United States and is ready to wage terrorist attacks against the U.S in 2006 for example, a statement issued by the Hamas officials but later denied, urged the Muslims to target America and its interests all over the world, accusing it of providing financial and logistic support to the Israelis. Hamas officials though, have never owned up to any attack against the United States or to any other country apart from Israel (Lynfield, Ben, December 27, 2004). Its Democratic election into power has thrown a spanner in the works complicating relations with major powers in the world as well as the neighboring countries in the Middle East. Major countries in the western world have always branded Hamas as a terrorist organization. Japan for instance froze all Hamas properties within its jurisdiction in 2005. Jordan has in turn outlawed it due to its terrorist activities. All this animosity is directed to a political and terrorist organization that according to polls conducted in 2007 enjoys over 65% of popular support of Palestinians. The wide public support it has received stems from how it has initiated reforms in morale dilapidated country. It is rooting out massive corruption entrenched in the bureaucracy and order is being restored in the disputed territories. The bloody counter retaliations between the Hamas and Israel however continue, with both sides maintaining their hard stance. With grim prospects for a peaceful co existence, the issue of Hamas leadership in the Palestine state remains a headache for the western countries. Hamas has initiated a number of attacks this year killing a handful and maiming many in the region. It has perfected the art of guerilla warfare employing it tactfully against Israel. It is also accused of executions within its file and rank and also against its key rival, the Fattah. The United States however has been categorical in its stand even in the face of possible political realignments in the Palestine state. One state department spokesman said that the United States still maintains Hamas in its terrorist organizations’ list. The election has not changed this unless Hamas denounces its atrocious acts (Michael P. Arena, Bruce A. Arrigo, 2006). It is more than apparent that the United States is dismayed by the results but was quick to praise the temporal peaceful coexistence of people in Palestine. It is interesting to note that the Bush administration was non committal of the elections in Palestine as the prospects of Hamas loosing seemed grim. All this however is in the midst of reports in the media that the United States government together with president Mahmoud Abbas had planned to oust the Hamas leadership from the government. This was in an effort to overturn the gains made by Hamas. Hamas has been largely blaming the United States for funding and arming the Fattah combatants in its bid to water down its recent reigns (Tiebel, Amy, 2007). Some nations in Europe are caught between a rock and a hard place. There is a need to legitimize the democratic process that brought Hamas to power but also these countries are wary of an organization that has been labeled a terrorist group. Europe is divided. Berlin and the United Kingdom are adamant that they will have no relations with the Hamas. Russia however on the other hand welcomed Hamas leaders in Moscow, Turkey has also followed suit. Since its formation in 1987, Hamas has grown massively and seems to have stricken a chord with most Palestinians as evidenced in the latest elections. The greatest supporter of Hamas and financial bankroller is Iran. This is its vocal supporter but it has always denied claims of providing finances as alleged by the United States. The coming to power of the Hamas was met with elation from President Mahmoud Ahmadinejad of Iran who vowed to back the country financially. The United States claims that Hamas is funded by some Arab countries as well as private businessmen. Most of these countries maintain anti United States stand and are in support of any group that is likely to maintain hostility against Israel. The elevation of Hamas into power legitimizes the relations that Hamas may have had with those countries (Andersen, Mark, 2004). Iran has vowed to commit funds to help the democratically elected government in Palestine. Most of those countries that support Hamas are doing so on the claims of strengthening democracy and seeing it as a solution to the disputes in Middle East. It is obvious that the coming into power of Hamas has complicated the relations that most nations have had with it. Many are in a dilemma on whether to initiate diplomatic contacts with its members or to deal with the president directly. However putting into consideration what Hamas has always stood for, the stand by America and Germany is the way to go, no negotiations of any sort or diplomatic relations should be instituted until Hamas denounces its acts of terrorism and its stand against Israel. References Levitt, Matthew, 2006. Hamas: Politics, Charity, and Terrorism in the Service of Jihad, Yale University Press. James L. Gelvin, 2005. The Israel-Palestine Conflict: One Hundred Years of War, Cambridge University Press. Lynfield, Ben, December 27, 2004. Hamas gains grassroots edge, Christian Science Monitor. Andersen, Mark, 2004. All the Power: Revolution Without Illusion, Punk Planet Books. Tiebel, Amy, November 27, 2007. â€Å"Analysis: Tough Mideast Bargaining Ahead†, Associated Press. Mark Weitzman, Steven Leonard Jacobs,2003. Dismantling the Big Lie: the Protocols of the Elders of Zion, KTAV Publishing House. . Michael P. Arena, Bruce A. Arrigo,2006. The Terrorist Identity: Explaining the Terrorist Threat, NYU Press.

This Simple Change Will Make You a Better Writer

This Simple Change Will Make You a Better Writer In this fast-paced world of instant messaging and one-click shops, honest-to-goodness patience is almost unheard of. But as many experienced freelancers will tell you, you need to be patient in order to be a better-versed, better-paid writer. So how exactly can we practice this virtue without losing our impatient minds? Accept and understand the nature of freelance work. Freelance writing work, especially if youre very new to the business, tends to ebb and flow. Building your portfolio, finding clients, promoting your services, and reaching out to other writers takes a while. There will also be times when you need to wait weeks and months at a time to hear back from an editor or constantly follow up on a client because of their overdue invoice. The sooner you accept that there’s a lot of waiting involved, the faster you can focus on important things, like improving your craft and knowing what to do while you wait. Enjoy the process of writing. Learn (or relearn) to enjoy writing, the actual act of putting words on paper (or on screen). Enjoy researching and compiling sources. Enjoy coming up with blog topics and pitching them to editors. Enjoy planning your projects or outlining your blog posts. Enjoy these processes and not just the rewards. When you enjoy writing for the sake of writing, waiting for results and compensation becomes easier because your satisfaction and happiness won’t hinge on other people’s responses. Besides, using money and recognition as motivation may be good in the beginning, but not in the long run. Extrinsic motivation may be detrimental to your creativity something you need a lot of in writing. Plan your next step. You’ve heard what they say about idle hands. So instead of doing the devils work, busy yourself with activities that’ll help you grow your business and improve your skills. Maintain daily and weekly to-do lists to keep you focused and provide you direction. Here are a few examples of what you can do while waiting to hear back from people: Start reading those books and ebooks you’ve always wanted to read. Look for blogs that pay for guest posts and pitch them. Keep in touch with old clients and check if they have more work for you. Research and outline your next blog posts. Engage in unnecessary creation to keep your creative juices flowing. Streamline your social media management. Know when to stop waiting. There’s a limit to the amount of time you spend waiting. Some blogs and websites are kind enough to indicate how long it’ll take for them to respond to your queries, while others aren’t so clear. When it isn’t clear, wait for a few weeks before politely following up (unless their guidelines indicate otherwise) on your query. Being impatient for results is a reflex reaction most of us have. But with the right mindset, a plan, and genuine love for writing, you can learn to take the time and enjoy the journey and and the challenges along the way.

Explain Stretegies to Overcome Barriers to Effective Communication Essays

Explain Stretegies to Overcome Barriers to Effective Communication Essays Explain Stretegies to Overcome Barriers to Effective Communication Paper Explain Stretegies to Overcome Barriers to Effective Communication Paper Developing effective communication in health and social care| P4: explain the strategies used in health and social care environments to overcome barriers to effective communication and interpersonal interactions. For this question I am going to explain strategies used in health and social care environments to overcome barriers to effective communication and interpersonal interactions. There are many different strategies can be used to overcome barriers of communication in a health and social care settings:   Building relationships and appropriate verbal and non-verbal communication. It is very important to build relationships with people who use services involve skills listening, together with appropriate verbal and non-verbal communication. It also may be important to use friendly, warm non-verbal behaviour that expresses interest in another person such as: * Making effective eye contact(varied and appropriate contact with another person’s eyes * Smiling-looking friendly rather than frozen or cold in expression * Adopting a relaxed and calm body posture * Using an appropriate gentle tone of voice Using hand movements and gestures that show interest * Nodding your head slightly while talking to communicate messages such as â€Å"I see,’ or ‘I understand’, or ‘I agree†. It is important to build an understanding of the needs of people we work with in health and social care. Very often, people will make their preferred method of communication obvious. Sometimes a medical or professional social work assessment may needs in order to clarify the person’s needs and their preferred method of communication. All the skills of recognising and overcoming barriers to communicate will be useful to avoid trigger situation, such as aggression. Reflective listening skills are vital in order to make the other person feel valued. 2. Staff training is possible strategy to overcome some barriers of communications. Communicating effectively with depressed, anxious or aggressive people cannot be developing simply by obtaining information. So, formal training courses usually provide opportunities to practise important skills as well as theories about how to overcome communication barriers. 3. Appropriate environment may help to reduce communication barriers by: Improving the lighting Reduce any nose. Move to a quieter or better room. Organize any seating so that people can see and hear each other Work with smaller groups to see and hear more easily. 4. Assessment of needs and using preferred methods of communication. It is very important to understand the needs of people you work with in health and social care. Very often, people will make their preferred method of communication obvious. So, sometimes a professional social work or medical assessment may be needed in order to clarify the person’s needs and their preferred method of communication. For example, people with visual disability can be use BSL (British Sign Language) and Makaton. The signs given help the person, because it gives them extra visual clues as to what is being said. When using Makaton the words are also said as Makaton is used to support what is being said as appose to its own language. Makaton includes not only signs, but also written symbols which are both used or either one is used depending on a persons particular needs and cultures. British Sign Language differs from Makaton, because with Makaton not all the words are signed, the signs are simpler and the words are spoken. For example, when saying Good morning, you first say Good by showing your thumb (fingers folded into palm), then for morning you touch your chest with your finger tips from left to right. This image is used as a symbol of the curtains opening in the morning. Also, may be used Braille (introduced by 1838 the Frenchman Louis Braille) – a system of imprinting dots on paper standing for letters of the alphabet, numbers and punctuation. With this system blind people can read by running their fingers across the dots, and can write by impressing the raised dots into paper using a frame called Braille slate, or a Braille writer. Other possible strategies are: * Use language to describe things * Assist people to describe things * Explain details that sighted people might take for granted * Check glasses. Other aids and equipment. Another example, people with hearing disability may use hearing aids. They are battery-powered electronic devices with small microphones to pick up and increase the volume of sound received by a person. Also, text phones, relay systems and minicoms may be used for people who are deaf or hard of hearing. Other possible strategies are: * Don’t shout. Use normal clear speech and make sure your fase is visible for people who can lip-read * Show pictures or write messages. * Learn to sign (for people who used sign language) * Ask for help from, or employ, a communicator or interpreter for sign languages * Check that hearing aids and equipment are working. For people with physical and intellectual disabilities may be used strategies, such as: * Increase your knowledge of disabilities. * Be calm and patient * Use pictures and signs as well as clear, simple speech * Set up group meeting where people can share speech. Check that people do not become isolated * Use advocates- independent people who can spend time building an understanding of the needs of specific individuals to assist with communication work. 5. Learn Assertive Skills Assertive behaviour is where a care worker is in control of their own actions, it is a balance of an appropriate expression of your own need while understanding the needs and rights of others, therefore not behaving aggressive (anger) or submissive (fear) in a care environment as both emotions will have an effect on others and a possible short or long term affect on you. Being assertive will help to challenge how other people feel about you. Assertive behaviour in a person listens and shows respect to others, tries to solve problems, aiming that no one needs to lose, negotiating (come to an agreement) with others and maintaining a clear, calm voice. An assertive person is able to: * Understand the situation they are in. * Control their personal emotions and remaining calm. * Use the right non-verbal assertive behaviour including varied eye contact, relaxed facial muscles, looking in control, keeping hands and arms by their side. Use the right words and statements in any situation. If a care worker were to act aggressive, this is where they somehow threaten someone, put them down or make them feel inferior to you. This type of behaviour has long and short term affects; the short term affects are that you are releasing some emotions that have been building up or getting some sense of power. Whereas the long term affects may lead to you feeling guilty a nd over apologetic, and you blame others for your behaviour. This will all result in people mistrusting you which will make you feel isolated from others and will contribute in high blood pressure. Being aggressive not only affects you but it also affects others as they may feel hurt, angry or humiliated and therefore retaliate or they may stop being in your company. Some people are aggressive whereas others are indirectly aggressive; this means storing your aggression to be released later or onto someone not related to your aggression. Again this affects you long and short term, short term being that you are able to let off steam onto someone else, you have less anxiety because you are not confronting the cause for your aggression directly, you get what you want and enjoy working behind the scenes. The long term affects is that you could lose control of your aggression, suffer from stress and stop being honest with yourself. Others are also affected as they may feel unfairly criticised by you and come to distrust and distance themselves from you. This is why it is important for care workers to learn assertive skills by watching other professionals and doing the same, as being assertive will help to resolve and problems. Vulnerable people need to be empowered to control their lives, whilst rights and responsibilities also need to be thought through. Assertive behaviour from a member of staff in a care setting will lead to effective communication, as assertive skills. . References Books Portch, T. (1999). Communication and Interpersonal Skills. Great Britain: Hodder and Stoughton

How do you use your time Essay Example | Topics and Well Written Essays - 500 words

How do you use your time - Essay Example his situation nudges at family and career values which would place me in a dilemma of making an effort of spending time with family and risking exhaustion before my business meeting. My cousin is earnest but not demanding in his invite. His personal credibility is beyond reproach and he is fair enough in not expecting my full commitment to the occasion. His intention in speaking to me is a motive bound in family values and he does not display any intention aside from inviting me to the occasion. His intention is also persuasive but not insistent. As an audience to his request, the family link played a large part in deciding whether or not I would or should consider his request. He knew that I too was aware of the importance of family and that there were already fewer occasions when the extended family got to gather and mingle with each other. This rhetorical situation revolves around the issue of whether or not I should give time for my family on an otherwise uneventful weekend and risk being too weary for my business travel on the weekday work week; or whether or not I should not join family and friends for a gathering in order to stay refreshed for my business engagement. The main lines of reasoning or argument used in this rhetorical situation are my obligation to family and my duty to my career – to perform at 100% capability during the weekday workweek. My cousin is quick to remind me the value of family, but I would have to make a crucial choice on the situation in a few hours time. My cousin appeals not so much on reason but on my emotions and obligations to my family. He is knowledgeable of the fact that I would really be too tired from travelling to and from the baptism and then again for my business trip. Based on that assessment alone, reason would dictate that I would be compromising the quality of my work when the weekday would come. And he does not bring that logical part of the issue in the conversation. Instead, he appeals to my

Comparison of the Old World Values to the New World Values in Bread Essay

Comparison of the Old World Values to the New World Values in Bread Givers - Essay Example Sara fought towards attaining independence and self-fulfillment. The writer chooses his title significantly because it shows how women struggle to provide for their families. Anzia writes about young girls who struggle to be independent by breaking traditions. Sara says, â€Å"The more I start to review my inner self, I do not want some day to make myself for a person and among people .† Sara father is the only man in the house and should the sole breadwinner in the according to the religion. Sara’s father ironically prefers to read Torah and believe in heavenly promises rather to work for the family. AnziaYezieska wrote even about her own life where she sacrifices for children and husband. Education and career was for men only who do not make any money. Mashah despairs as her husband makes no money and has to struggle hard to make ends meet. We see the inch-by-inch improvement of the family’s practices, just as a tidy table linen changes to be hard work’s treasured reward. The difference between the cultural values of the daughter and the father shows how the Europeans (old world) differed from those of the United States (new world). Religious values in the two the world where different. Sara’s father believed in just sitting down and reading Toran and other Gods teaching to humanity. Sarah in the other side has seen the light has a sense of independence. Everything we get in life we must work for it and religion is the one thing that unites not separating people. Religion also did not give room for women to be part of it. â€Å"The prayers of his daughters did not count because God did not listen to women,† just as it was in these religious minds.... â€Å"What’s a woman without a man? Less than nothing. A blotted out the existence, no life on earth, just as there is no satisfaction in heaven3† (205). The American world gave a chance to women to prove they are able to do. â€Å"In America, women do not need men to boss them† (137). Sara went to school and defiled her father’s wishes so that she can be independent and free.† In America,Torah learning; here individuals have to earn a living first.† The old world also required daughters and women to get married or work for their families without getting any education. Husbands and marriages were decided by their fathers, and there was no other option but to respect it. Every daughter in the family fell in love, but their father frustrated their relationship except for Sara who chose to run away and find her independent life. The Jewish never believed in love, happiness, and forgiveness. Sara says she rather dies than to be forced to a marriage she did not want. She tells her sister â€Å"I do not want to get married. I have set out to do something, and I am going to do if even if it kills me†. United States of America gave chances to women. They went to schools, as be men and do whatever they wanted with their lives. Happiness is the priority of every American. Sara compares knowledge and love and how thrilling now it is that, she is wanted for her work but not a man. Jennifer Hochschild defines the American dream as the promise held out to each American that they get significant chance of attaining prosperity by their own effort. Anzia the author of the believed that independence was a dream of every woman. She had to defy the odds and search for independence to attain that American dream. Sara runs away from home to be free and

This document needs reivison Essay Example | Topics and Well Written Essays - 500 words

This document needs reivison - Essay Example Most specifically, the report had serious grammatical and mechanical errors and lacked coherence as well as flow of ideas. As such, the report was vague and difficult to read and understand. Most assuredly, I have recently stated my dissatisfaction and warned you against presenting such wanting reports but you have not demonstrated any attempt towards addressing these concerns. Although I appreciate your continued positive input and creativity to the firm, I feel that your poorly written report is demeaning the image and reputation of our esteemed firm. It should be clear that future reports should strictly follow the established writing standards and the report guidelines set out by the firm. Any employee who needs assistance in adhering to the writing guidelines defined by the firm should seek relevant help from the management or attend various in house workshops held in our firm. Indeed, professionals in the corporate scene provide significant information to employees attending the monthly in house workshops. Moreover, I am always available to offer any assistance geared towards your success and that of the company. Nevertheless, you should beware that this is your last warning and failure to adhere to the writing guidelines defined by the firm will lead to serious consequences that may include suspension. The company would highly regret such consequences and hence I advise you to consider my concerns in a positive and serious way. I am sure you will address yourself to these concerns and maintain a good working relationship with your colleagues and the firm at large. I encourage you to remain focused and work towards achieving the company’s goals. Indeed, if you have any questions or suggestions on these expectations, please feel free to contact me at the most convenient time. I am always pleased to address the expectations of the firm with you and I hope my concerns will help you to maximize your potential in this

The Elusive Nacirema Tribe Essay Example for Free

The Elusive Nacirema Tribe Essay In the everyday life of the perceived â€Å"normal† individual, rituals and rites performed by individuals as part of a different culture might seem harsh, cruel or even barbaric. After my first read of Body Ritual among the Nacirema, that is how I perceived their daily way of life. They believe in magic potions, seeking pain from the â€Å"holy – mouth – men† a couple of times a year, and the men and women perform acts that seem to contradict one another by trying to obtain abnormal body shapes, and then the men cut their face daily and the women â€Å"bake their heads in small ovens for about an hour†. What I discovered when reading this article again was that the author, Sir Horatio Galbraith, put a spin on words in many different ways, but this article just goes to show that what may seem normal to you could be portrayed as a terrible way to conduct daily life to others. In this article, Galbraith made mention about the Nacirema people being incarcerated into ugly and disease ridden bodies, and they make extreme efforts to â€Å"avert these characteristics through the use of the powerful influences of ritual and ceremony. He also noted that these people make visits to receive excruciatingly painful procedure they consider an â€Å"exorcism of the evils† from a magical practitioner best known as the â€Å"holy-mouth-men†. At first glance, both of these points the author has made make it seem as though these people are very rigid and harsh with their decisions in life. It seems almost like they make an effort to induce pain on themselves to achieve a culturally acceptable appearance. However after analyzing and relating these acts to my own way of life, I noted several similarities. In society today, the majority of people strive to look better than they currently do by dieting, working out and by making sure their mouth and teeth look their very best. These are just a few examples among many other efforts that are made by people to look better than they normally do, or at least get close to or above the normal standard. The â€Å"holy-mouth-men† is a clear reference to the dentist. Galbraith noted that the Nacirema people visit this man once or twice a year which falls into the normal visit frequency today’s society exhibits. The rituals and rites performed by the people of the Nacirema tribe were diversely separated between men and women. A specific ritual only performed by the men â€Å"involves scraping and lacerating the surface of the face with a sharp instrument. † The description of this practice will lead the unknowing reader to derive this as an act of barbarity, however after trying to find a connection between this description and something that occurs during the daily life of the men in today’s society, I discovered that this is nothing more than an embellished description of a man shaving his face daily with what else; a razor! This type of twist and embellishment on words is what hindered me from figuring out what the real purpose of this article was in the first place. Galbraith makes reference to a ritual performed four times during on lunar month, only by women. His comment regarding this act by the women was â€Å"what they lack in frequency is made up in barbarity. † The ritual performed by the women was described as baking their heads in small ovens for about an hour. Of course this type of act sounds horrific when worded this way, but again I tried to make a connection. When women in today’s society get their hair colored or have a permanent curl put in their hair, they have to sit under the dryer on the chairs that line the walls of the hair salon. I have sat under one of these chairs myself, and I cannot imagine that it is even anywhere near the same extreme of baking your head for an hour in a small oven. I believe one point the author was trying to make was that not only are these people obsessed with their appearance and overall health, but they are more obsessed with being to control and change it as they see fit. Galbraith also seemed as though he was trying to make note of the fact that they want to look better than the average, but in doing so, they want to keep it a secret as if the surrounding members of their society will not discover that they are not naturally made that way. Ethnocentrically, these types of practices seem strange and it seems as though these people are trying too hard; however, from a culturally relative point of view every individual has the right to practice whatever rites and rituals they deem fit and proper, as long as they do not fall on the wrong side of the legal law that resides over their area. As part of this assignment, I am supposed to list how I would react if placed in this culture; however I believe I am already living and functioning in this culture. Galbraith did not just make a play on words when describing the normal acts of the day to day individual, he also made a play on words when he named this tribe Nacirema; spelled backwards it spells American. I have gone through this article time and time again and have successfully identified everything he mentioned in the article as a connection with the American people. The only difference is that Galbraith went to extremes when describing the â€Å"rituals and rites† as to mislead the reader, but in a way everything he said was accurate in context. I enjoyed reading and analyzing this article once I made the connection. In some ways it was an eye opener, and other parts made me laugh.